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Grocery stores are among the businesses with the lowest profit margins. Depending on the products, grocery store profit margins typically range from 1% to 3%. Volume is how grocery stores make their money. Because many grocery items have low-profit margins, store owners must sell a lot of merchandise to make a profit. Hence, they need to maintain a high footfall. This article talks about valuable tips to increase grocery store traffic.
- Know your customer
To develop the grocery business, start by getting to know customers. Give your customers what they want. In order to promote your supermarket, consider your customers’ demands and preferences. Think about your customers’ needs. Present, sell, and communicate information that will interest them.
- Reduce Wait Times at counters
One of the major concerns for every consumer during peak hours and the holiday season is long lines at the billing counters. Every expanding supermarket needs an efficient mobile POS solution for the store and an efficient queue buster. Additionally, engage in the grocery store’s routine commercial maintenance services to ensure efficient operations.
- Create Combo Packs
Combo Packs are bundling two or more items into a single pack and selling the secondary item in response to the demand for the primary item. A promotional box of three soaps costing £ 30 would perform better than one soap costing £ 12. It typically results in greater engagement and a longer client life cycle.
- Possess a seasonal item in your store.
Depending on the season, people shop for a variety of items. People react most positively when given a variety of options to choose from. To establish a rapport with a consumer-
- Understand their demands
- “1”>Promote the deals and advantages available in your store
- Teach your salespeople these skills.
- Start managing a customer’s purchasing history with a strong CRM.
- Location and working hours updates
Ensure that the store contact information is accurate across all digital touchpoints. After all, if clients can’t locate you, you can’t grow foot traffic. Take into account every digital location that features your store. This covers websites like Yelp, Facebook, Google, Yellow Pages, and many others. Update your business hours to reflect your hours on holidays or when you are closed for grocery store remodeling.
- Update regular customers with offers
You may show a regular client that you appreciate them by providing-
- Exclusive deals
- Rewards points
- Mobile phone notifications before a flash sale.
Send consumers offers by SMS and email one week before a holiday or celebration or on their birthday and anniversary. This is a tried and tested supermarket marketing strategy.
- Change locations of items
Change the location of popular items every month or every three months so that customers who are prepared to buy them will have to hunt for them. This encourages random purchases by prompting customers to pass by and notice other goods.
- Use influencers to publicize your location
Invite influencers inside your grocery store. Give them plenty of opportunities to take pictures while showing them around and providing samples of your goods or services on a LIVE Instagram video.
A variety of these community-wide tips and in-store promotions can help boost your grocery store sales and profits.